XIRÜ Unveils It's Signature Beauty Ritual at Casa Cipriani’s Spa in New York City

On a beautiful New York morning, XIRÜ welcomed an intimate group of editors, tastemakers, and special guests to the iconic Casa Cipriani for an exclusive launch celebration hosted at its serene and elegant spa.

The event marked a defining moment for the brand, as founder Daniela Botero personally hosted guests in an immersive beauty experience inspired by XIRÜ’s philosophy of ritual, radiance, and nature-powered longevity.

Each guest was invited to enjoy a customized XIRÜ facial ritual, thoughtfully designed to showcase the brand’s hero ingredient: Pure Elixir Cacay Oil. The luxurious treatment combined the nourishing power of cacay with the sculpting benefits of XIRÜ’s signature ceramic gua sha, creating a deeply restorative experience that left skin visibly luminous and refreshed.

The morning brought together an inspiring circle of beauty and fashion voices, including Arden Fanning Andrews, Sasha Pinto, Scarlet Stallone, Jennifer JJ Lee, London Olive, and Olivia Manni, among other notable attendees.

Set against the timeless elegance of Casa Cipriani’s spa, the gathering embodied the essence of XIRÜ: beauty rooted in ritual, elevated by nature, and designed to glow beyond the bottle.

The launch offered more than a facial—it introduced guests to the world of XIRÜ through touch, texture, and intentional self-care, bringing the brand’s Amazonian-inspired vision to life in one of New York’s most refined settings.

With this debut, XIRÜ continues to establish itself as a modern luxury beauty house where ancestral ingredients, clinical intention, and timeless rituals meet.