MEET THE FOUNDERS
DANIELA BOTERO
XIRÜ’s Founder. Beauty icon, actress & social media sensation, known for her flawless skin & captivating beauty tips.
Her passion for skincare is rooted in her personal journey & she has shared her knowledge through numerous magazines such as Vogue, Glamour, Maxim, helping others achieve their best skin. First to discover Cacay in 2019 & believe in its natural potent benefits.
DR. BERTHA BAUM
XIRÜ’s Co-founder. Board certified dermatologist, recognized for believing in the Power of Clean, Natural Beauty.
Dr. Baum is a beacon of knowledge in both cosmetic & general dermatology. She’s the trusted name behind the flawless skin of recognized celebrities.
As a professor & chief resident, her contributions to dermatological research & education are invaluable & her commitment to advancing skincare technology guarantees our products meet the highest standards & deliver outstanding results.
BRENT SAUNDERS
XIRÜ’s Co-founder. Bausch + Lomb Corporation & The Beauty Health Company Chairman & CEO
With a remarkable career leading major global companies, Brent’s strategic vision & leadership bring unmatched expertise to XIRÜ.
His experience with Allergan & the acquisition of Forest Laboratories & the worldwide recognized HydraFacial highlights his track record in building innovative companies, ensuring our brand not only excels today but also sets the standard for the future.
WE'VE COMBINED NATURE'S BEST
with top-tier science for truly transformative results