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Supermodel Daniela Botero’s Xirü Is Using Ancient Amazonian Oil To Disrupt The Skincare Industry
Colombian knockout Daniela Botero doesn’t just walk into a room, she owns it. With over 15 years of strutting runways across the globe...


These 41 June 2026 Beauty and Style Launches Are Perfect for Bright Summer Days
Brand-new brand XIRÜ's entire launch lineup is exciting. But before I could reach for any of the products...


2026 Week 27: Beauty Brand and Product Launches
"The Xirü Comb ($28) is a wide-tooth comb designed for use with the brand's Revitalize Hair + Scalp Oil. It can be used to section the hair for targeted application of the oil to the scalp and to distribute the oil through the strands gently. Made with premium cellulose acetate, the comb's shape is said to smooth frizz and help prevent breakage."


Is This Ancient Amazonian Oil The Next Miracle Ingredient For Hair And Skin?
Sustainably sourced straight from the Amazon, cacay oil is known as nature’s retinol for its anti-aging and hydrating properties and is at the heart of beauty line Xirü.


Meet the Best Skin-Care Products of 2026
Best Lymphatic Drainage Tool: Xirü Face and Body Gua Sha
Why We Love It: Sometimes a good tool is all one needs to take a skin-care regimen from good to great, and Xirü’s is a great place to start....
