ROOTS FOR CHANGE
OUR SUSTAINABILITY MISSION LIVES IN TWO POWERFUL ROOTS:
TREE-SURE THE FUTURE
Through our partnership with Fundación UNU and the Adopta un Bosque initiative, XIRÜ donates 1% of annual sales to help reforest the Colombian Amazon, plant native trees, and restore the delicate balance of one of the world’s most vital ecosystems. Beyond reforestation, this commitment extends to empowering local and Indigenous communities who have protected these lands for generations. By supporting sustainable cultivation and fair trade practices, we honor their ancestral knowledge and ensure that the forest continues to thrive, not just as a source of life, but as a living legacy.
At the heart of this partnership lies CACAY, our hero ingredient and the purest expression of renewal. Grown in harmony with the forest and rich in natural retinol, linoleic acid, and essential fatty acids, it embodies nature’s intelligence — hydrating, restoring, and transforming from within. Every drop of Cacay oil carries the spirit of regeneration: a cycle of giving back where self-care becomes earth-care.
Because to us beauty is only sustainable if it regenerates
RAÍCES by XIRÜ
RAÍCES was born from the belief that true beauty begins where gratitude takes root. It’s our way of honoring what sustains us, a reminder that every product, every ritual, and every drop of Cacay oil carries a responsibility: to give back more than we take. Through RAÍCES, we nurture a cycle of reciprocity, one that restores balance not only within ourselves but within the natural world that inspires everything we create.
What began as a skincare ritual has grown into a movement of restoration. RAÍCES is where beauty and purpose intertwine — where conscious care regenerates not only our skin, but the ecosystems and communities that sustain it. It’s a reminder that true radiance begins beneath the surface, and that every act of self-care has the power to give back, heal, and take root in something greater than ourselves.
CACAY, every drop gives back